Book promotion, like anything, can be bought. Gaining a spot on
The New York Times (NYT)
Best Seller's list is the ultimate--easy for some, such as James Patterson (and his
multitude of co-authors), and harder for others (like me).
While about a non-fiction title, a
Forbes article from February talked about how one author bought his way onto a best seller list. In this case, it was property of
The Wall Street Journal, but the point was made: money can gain access, even where systems are designed to catch cheaters.
So, to get on the NYT list, the article says that sales of roughly 9,000 copies in a week are needed. Quite a hill to climb, but it's great to have goals. Any support you can provide is appreciated. Meanwhile, it's time to generate some awareness.